A title sequence is when films or television programs present their title, key production and cast members- or both- using visuals and sound. It usually follows (but should not be confused) with the opening credits.
The effect of using a title sequence at the beginning of a film is the fact that it intrigues the audience into what characters are starring in the particular film, especially if someone is a fan of a certain actor/ actress. Also, it informs the audience of the cast members in which have worked on set of the film. For example, the director/ producer etc. It can also be a way in which to inform the audience of the setting of the scene, as shown in the last frame on the image above.
Another reason in which title sequences are used is to, in some cases, give away the genre and partly the plot of the film to the audience. For example, in the title sequence of Pyscho (as shown above) the color scheme is kept very minimalistic by only using black, white and greyscale. This immediately insinuates the audience that the genre of the film is a thriller/ horror as the dark colors reflect gloomy, menacing connotations that give the audience a sinister vibe.
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